MOOY is both a lunch bar and a beauty shop in one big Instagram-worthy combination that hits the pink-coloured bullseye. Based on the philosophy ‘Beauty inside and out’, make-up artist Yana Lamon went in search of a range of beauty products that are cruelty-free, vegan or natural. She sells her products in a picture-perfect pink concept bar where you are served only daily-fresh dishes, with of course sustainable, seasonal and organic ingredients.
In collaboration with the Antwerp-based We Want More – formerly Pinkeye – studio, an interior was designed with calming round forms, terrazzo prints and everything in fifty shades of pink, or so it seems. However, it took a lot of searching for the right furniture and the right dose of ‘pink’ to get everything perfect in the eye-catching ensemble.